The lead acid battery business focuses on the production of lead-acid automotive and stationary batteries and their servicing. The products in this segment can be divided into the following main groups:
The lithium-Ion business segment operates under the EAS brand and provides cells and systems based on safe and proven LFP chemistry. The adopted cylindrical cells technology and the modular-based packing approach of the battery and systems allows EAS to maintain its attractive product range of High Power (HP) batteries for selected industries such as:
The Group is aiming to sustain its growth rate over the coming 5-year horizon by continuing to invest, to diversify into its three core business domains and to adopt new technologies
strategic plan 2017-2021
strategic plan 2017-2021
strategic plan 2017-2021
lead-acid battery
recycled industrial materials (non-ferrous)
High power & energy lithium-ion solutions
Organic Growth
Marketexpansion
Hybrid ‘go-to-market approach’
Staged capacity extension
Accelerated Organic Growth
Sustaining and enlarging the parity of scrap batteries
Group synergy effects on margin and multiplier level
Accelerated penetration in strategic markets such as Africa
Acquisition of recycling target in Italy
Niche Diversification- Recycling
Extend the revenue/margin stream by
Complementary recycling process of tin and antimony
Introducing break-through option for recycling of separator
Focus Diversification – Lithium-ion
Introduce premium HP cell capabilities
Introduce modular-based battery assembly
Match the high demand/requirements in premium segments
Scale up mass production on a strong base – secured technology leadership and penetrated market segments
Lithium-ion focused differentiation
New generation of lithium-ion LFP cells enabling outstanding performance
Phased product development and commercialisation for High Power solutions
Recycling Niche Diversification
Critical mass of resource availability to support sizable tin and antimony output production
Accelerated Organic Growth
Further group synergies on recycling, sourcing and material flows
Enriched battery production portfolio
Further plant specialization and better utilization
Immediate outreach to new markets in Asia
Organic Growth
Target direct CoGS due to vertical integration
Target full CoGS due to lean manufacturing
Strong operational leverage due to lean OPEX
Increasing volumes through breaking into multiple markets & extending and enlarging our client base
Vertical integration, which allows natural hedging to fluctuation of LME lead price
Capability to re-align the group’s activities in the event of abrupt shifts of the LME lead price curves
Technological advancement
Innovation in some areas of recycling (e.g. separator)
Systems and batteries built on a modularity principle
Leading edge high power cylindrical LFP cells
Balance between mass production of cells and multiple application/products choice